Multiplatform Content Planned for Nick’s Shimmer and Shine

NEW YORK: Starting next month, Nickelodeon will roll out a slate of Shimmer and Shine multiplatform content timed with the show’s second-season premiere.

The animated series’ sophomore run will debut with back-to-back episodes June 15, with a pre-release of the first episode on NickJr.com, the Nick Jr. app, VOD and across select digital platforms on June 8. Additionally, NickJr.com will launch Shimmer and Shine: Genie-rific Creations, a game that allows preschoolers to design their own unique genie. The existing Shimmer and Shine Enchanted Carpet Ride app will also be updated to incorporate new experiences.

Come July, Nickelodeon and Fisher-Price will debut the first-ever Shimmer and Shine line nationwide. The collection will include basic and deluxe doll assortment and accessories, with additional consumer products featuring apparel, publishing, home décor, accessories and more.