Toy Company Wyncor Launches IP Division

Wyncor has launched an IP division focused on developing series, shorts, games and immersive entertainment based on its stable of toys, bringing on board Erick Rouillé as VP of global distribution.

“We are really proud to welcome Erick as we accelerate the global rollout of Wyncor’s original IP,” said Julian Jacob, founder and CEO of Wyncor. “His leadership will be key in meeting the growing demand for our content, created to entertain kids and families around the world. As we take our storytelling ambitions to the next level, Erick is the ideal person to lead this charge. His deep expertise and global vision will be instrumental as we reimagine our IP. And he’s just the beginning—Wyncor Media will be expanding its team significantly in the coming months.”

Rouillé’s appointment is effective August 1. He joins with three decades of experience in international distribution with posts at The Walt Disney Company, DreamWorks Animation, Saban Consumer Products, Mediawan, Xilam Animation, Planeta Junior and France tv distribution.

Wyncor Media’s first slate will be driven by its Kwaaks! brand with plans for short-form animation for YouTube and TikTok, a serialized animated series and games.

“Wyncor’s toy IP is full of energy, originality and personality—perfect fuel for content creation,” said Rouillé. “I’m excited to help bring these universes to life and build connections with kids through the formats they love most.”