More U.K. Licensees for the Grinch

LONDON: Rocket Licensing has signed new U.K. partners for Dr. Seuss’s classic holiday tale How the Grinch Stole Christmas, including Dreamtex, which will roll out a bedding line.

Rocket Licensing manages the U.K. consumer products program for the works of the famous author on behalf of Dr. Seuss Enterprises and has also brought IG Design Group on board to launch a line of Christmas gift-wrap. In addition, Rocket tapped BCI to create a range of Grinch nightwear for kids.

Brand International Group, meanwhile, will roll out its first line of adult and kids’ footwear, including slippers, while Misirli is putting out a line of socks at Tesco this Christmas. The new collections will be available at retailers such as Topshop, Primark, New Look and Matalan, as well as at grocers like Tesco and Asda. The new products join several Christmas 2016 fashion ranges from existing licensees, including Somerbond and Park Agencies.

“The Grinch is a classic timeless brand and the resident grouch of Whoville has now become an icon for the Christmas season,” commented Rob Wijeratna, joint managing director at Rocket Licensing. “The appeal of the brand is broad and not only a big hit among parents and gift buyers, but now also with teens and young adults who are drawn to the Grinch’s anti-holiday spirit and edgy humor. We’re confident that these latest partnerships will sustain the Grinch’s position as a perennial Christmas brand.”

Susan Brandt, the president of licensing and marketing at Dr. Seuss Enterprises, added, “The remarkable popularity of the Grinch in the U.K., coupled with Rocket’s expertise in finding the ideal licensing and retail partners for our properties, is the perfect combination for success. We look forward to seeing these wonderful new products hit shelves this Christmas and to continue driving our business forward in what is a particularly key market for the treasured Dr. Seuss catalog.”