Mondo TV Iberoamerica has begun showcasing its new kids’ animated comedy Masked Cinderella at industry events for broadcasters, program buyers and financing and production partners.
Now in development, Masked Cinderella is a new and modern take on the classic tale aimed at kids aged 6 to 12. In the series, Cinderella studies at the Brothers Grimm High School alongside the rebellious Little Red Riding Hood, the antisocial Beast and the Little Mermaid, an influencer princess; and lives with a foster family made up of her airhead stepmother and awful stepsisters. Created and directed by Myriam Ballesteros and written by Txema Ocio, the show is a co-production with MB Producciones.
In this year’s reformatted Cartoon Forum, Masked Cinderella will be pitched on a digital platform across three virtual rooms. The first showing of Masked Cinderella is taking place on the opening day, September 15. The videos will be accessible until October 15, with participants able to request a personal login to access them. The pilot of Masked Cinderella won the Best Animation Short award from the jury at the eighth Indian Cine Film Festival in August.
Maria Bonaria Fois, Mondo TV Iberoamerica CEO, said: “Masked Cinderella brilliantly combines two winning scenarios. It’s a relatable 21st-century story about kids finding a role and being themselves. It’s also a hilarious new approach to the classic characters and fairy tales that we’ve all known since we were kids. We’re looking forward enormously to previewing this wonderful new series in many important showcase events.”
Myriam Ballesteros, CEO of MB Producciones, added: “We’re thrilled at the reaction to Masked Cinderella, which, even at this early stage, is very positive. This is a wonderfully original project but one with a universal appeal and we’re confident that it will continue to attract enthusiastic support from the broadcasting industry wherever it is showcased.”