MIPCOM Spotlight: Mattel


Mattel is offering up the new season of Thomas & Friends: All Engines Go, which introduces the franchise’s first-ever autistic character.

The Barbie franchise has seen the debut of Barbie Mermaid Power as well as the second installment of Barbie: It Takes Two.

With the relaunch of the Monster High franchise comes the live-action musical film Monster High: The Movie and an animated series based on the Mattel property.

“Mattel Television strives to leverage our iconic brands and partnerships with streaming and broadcast platforms globally to tell inclusive stories in which children can see themselves,” says Fred Soulie, senior VP and general manager of Mattel Television. “Our programming has been able to achieve widespread appeal for our ability to create worlds and compelling storylines that audiences enjoy and can relate to.”

“During this exciting period of growth for Mattel, we are well positioned to continue growing our IP-driven toy business and expand our entertainment offering,” Soulie adds.