TVKIDS
Mattel has signed a multiyear extension to its global licensing agreement with WWE and will continue to produce a wide range of WWE-themed products.
The two companies have been partners since 2010, and Mattel’s WWE Main Event Action Figure Series is the longest-running continuous action figure assortment. With the extension, Mattel will continue to release WWE action figures and accessories, playsets, role-play items, vehicles and vehicle accessories.
“Our long-standing partnership with WWE has resulted in some of the most celebrated action figures in the industry,” said Josh Silverman, chief franchise officer at Mattel. “As we extend this agreement, we are committed to delivering authentic, high-quality products that capture the energy and larger-than-life personalities of WWE for fans across the globe.”
“WWE’s relationship with Mattel has been a cornerstone of our consumer products strategy for 15 years,” commented Alex Varga, co-head of revenue at WWE. “Extending this collaboration will allow us to continue offering products that bring our WWE Superstars and their stories to life for our global fan base.”
