Mattel Unveils Gender-Inclusive Doll Line

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Mattel has launched the customizable and gender-inclusive doll line Creatable World, which invites kids to create their own characters.

With several combinations all in one box, Creatable World offers extensive wardrobe options, accessories and wigs, giving kids the chance to style the doll with short or long hair, in a skirt or pants or both. The doll line, which is available at major retailers online, consists of six different doll kits that come in a variety of skin tones.

Kim Culmone, senior VP of Mattel fashion doll design, said: “Toys are a reflection of culture, and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels. Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely, which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”