TVKIDS
Mattel has inked a multiyear licensing agreement with Warner Bros. Discovery Global Consumer Products that will allow it to develop and market a full range of DC-themed items.
The agreement spans all DC stories and characters, including Batman, Superman, Wonder Woman, The Joker and Harley Quinn, among others. Mattel will introduce action figures, playsets, accessories, role-play products and adult collectibles starting in the second half of 2026.
“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, senior VP of entertainment partnerships at Mattel. “We look forward to leveraging our Mattel Playbook approach to brand management, product design and innovation to bring DC’s popular characters to life across all channels. This renewed partnership will reflect our shared passion for engaging and inspiring fans and collectors of all ages.”
Robert Oberschelp, head of Warner Bros. Discovery Global Consumer Products, commented, “Warner Bros. Discovery’s new agreement with Mattel arrives as DC kicks off an exciting new chapter in 2025. Our collaboration with Mattel will lead to all-new offerings celebrating DC’s rich legacy and future storytelling across publishing, animation, TV and film. Every story and character, from Batman, Superman and Wonder Woman’s heroics to The Joker and Harley Quinn’s troublemaking, are prime inspiration for a new partnership that combines the power of Mattel and the global appeal of DC.”
