Mattel & Gap Partner for Apparel Collections

Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.

The Barbie collection will include an offering of tees, skirts, logo hoodies, denim, button-downs, accessories and pet apparel. Additional Gap and Mattel collaborations will be unveiled later this year, including clothing based on Hot Wheels.

Beginning May 23, the Barbie collection will become available on the Gap website and in select Gap stores, with select styles offered through Mattel Creations.

“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”

“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,” said Christopher Goble, head of merchandising at Gap. “Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.”