Mattel & Disney Expand Licensing Agreement for Pixar Animation


Mattel is broadening its global licensing agreement with Disney to include new titles and to create toys inspired by films from Pixar Animation Studios.

Upcoming 2020 movie releases, including Onward, will come under the new deal, as well as previously released popular titles such as Coco, Finding Nemo, Monsters, Inc. and The Incredibles. Mattel’s licensing rights in North America, Europe, Latin America, Australia and New Zealand include an assortment of products, from action figures, miniature and novelty figures to plush and playsets. They will become available in May 2020.

Janet Hsu, chief franchise management officer at Mattel, said: “Pixar is a legendary animation studio renowned for creating some of the most iconic and diverse sets of characters. We look forward to bringing these characters to children of all ages so they can create their own adventures and stories through play. This relationship is the latest example of Mattel’s commitment to collaborate with globally recognized franchises as part of our transformation into an IP-driven, high-performing toy company.”

Josh Silverman, executive VP of global product commercialization for Disney parks, experiences and products, added: “Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel. These new lines of toys and products will celebrate Mattel’s commitment to imagination and extend Pixar’s iconic characters and stories in unique ways.”