Global Free-to-Air Deals for Masha and the Bear

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LONDON: INK Global has secured several deals for the animated series Masha and the Bear with free-to-air broadcasters covering Europe, Asia and North America.

Masha and the Bear airs on major free-to-air channels worldwide, including all of continental Europe via stations such as DR in Denmark, VRT in Benelux, France 5 in France, RAI in Italy, Nova TV in Croatia and TVP in Poland. Broadcasters outside of Europe include EBS in South Korea, Télé Québec in French-Canada, MOMO TV in Taiwan, ABC in Australia and Spacetoon for MENA.

INK Global’s director, Claus Tømming, commented, “Millions of children know and love Masha thanks to a simple recipe: funny, original and engaging story lines combined with beautiful animation. This makes a show that works in any culture and language, so it’s no surprise that free-to-air coverage is expanding so quickly. The whole world wants Masha!”

The series is also a hit on YouTube. The episode titled “Masha and the Porridge” recently reached the 1 billion views mark. INK Global represents Masha and the Bear in both the broadcasting and licensing sectors.