marblemedia Relaunches marblekids YouTube Channel

The Canada-based marblemedia group has rolled out a redesigned CAVCO-certified AVOD YouTube channel called marblekids.

The marblekids channel, which streams content from Canadian and international producers for kids ages 6 to 12, is one of only seven YouTube channels certified by CAVCO in Canada and the only channel dedicated exclusively to kids and family content. The certification also enables marblemedia to trigger tax credits and private funds for original Canadian productions.

Smashalot!, marblemedia’s first original digital series, is headlining the channel relaunch. The 12-episode series, a part of the company’s Splatalot! franchise, features castle-crashing mayhem that pairs YouTubers and past Splatalot! contestants with heavy machinery and the chance to obliterate the castle that featured in the original TV show.

“With a changing media landscape, we’re always looking for new opportunities to bring great content to kid audiences and marblekids has quietly been building a strong subscriber base over the past couple of years,” said Mark Bishop, co-CEO at marblemedia. “The CAVCO certification allows us opportunities to work in completely new ways with international partners, co-producers and investors, to incubate new ideas, and do things that may not fit on traditional broadcast. Our new digital series Smashalot! is a great example of that. We’re looking forward to connecting with Canadian audiences in a whole new way, with new premium, kids and family-friendly content.”