Bluey YouTube Channel Passes 10 Million Subs

BBC Studios has been presented with a Diamond Creator Award from YouTube for reaching 10 million subscribers for the official Bluey YouTube channel.

Since Bluey’s launch in 2019, the channel portfolio has brought together over 21 million subscribers and has amassed over 13.07 billion lifetime views. The Bluey YouTube portfolio now encompasses 20 channels, including the brand-new spin-off channel launches Bingo and Bluey’s Bestest Friends and 17 regional language channels, including Bluey En Espanol, which has over 5 million subscribers.

The brand’s digital presence is managed globally by BBC Studios Digital Brands.

This is the second Diamond Creator Award BBC Studios has received, with BBC Earth being awarded the honor in 2022.

Jasmine Dawson, senior VP of digital, said: “While subscriber numbers and views are crucial metrics, it’s the passionate engagement of our dedicated fandom that truly highlights the success of this remarkable achievement. BBC Studios has been at the forefront of fostering vibrant, engaged communities, and for Bluey, YouTube co-viewing has revolutionized how we curate and commission our digital content. This approach has played a key role in propelling the brand to become our top global property. With two Diamond accolades, our awards shelf is now gleaming with recognition.”

Nicki Sheard, CEO of brands and licensing at BBC Studios, added: “Our digital team is absolutely at the forefront of growing and engaging our fandoms, and this accolade is hugely well deserved. From nurturing advocates and content creators through to creating bespoke content and dedicated channels, social media has played a huge role in driving Bluey’s phenomenal global success.”