Licensing Expo Spotlight: CJ E&M


Friendship, teamwork and problem-solving are some of the main themes in Robot Trains, a new animated property that CJ E&M is highlighting at Licensing Expo.

“Many licensees are already on board for various categories, including local toys and games, publishing, stationery, promotions and more in Europe,” says Joseph Kim, head of the global animation business division at CJ E&M. “We are looking forward to entering into many other categories in the near future.”

The company is also promoting Rainbow Ruby, a girl-skewing animated brand featuring “vivid colors” as well as “multiple professions and educational activities,” according to Kim. “Rainbow Ruby delivers the message that children can become anything they want.”

Then there is Pucca, a popular animated character from Korea that is slated to appear in a new CGI series next year.