More Broadcasters On Board CJ E&M’s Rainbow Ruby


SEOUL: Additional broadcasters around the globe have signed on to air CJ E&M’s original animated series Rainbow Ruby.

DHX Media secured ten broadcast deals for the show with networks across the world, including Family Jr. in Canada, TV3 in Ireland, Jim Jam in Benelux, YLE in Finland, NRK in Sweden, and Canal Panda and SIC in Portugal. Discovery for its Frisbee channel in Italy, Hop! Media Group in Israel, MiniMini+ in Poland and Minika in Turkey are also on board.

Rainbow Ruby is a 3D CGI-animated preschool series that follows the adventures of a 6-year-old girl named Ruby who transports to Rainbow Village, where her toys come alive. Ruby must take on different professions to solve problems creatively.

The series currently airs on multiple broadcasters across Asia, including ABS-CBN (the Philippines), RTV (Indonesia), Thai PBS (Thailand) and Yoyo TV (Taiwan). Rainbow Ruby will debut on EBS and Tooniverse in South Korea in the first quarter of this year, with additional channels expected to air the series within the year.

The show is produced by CJ E&M in association with DHX Media, which handles TV sales in the U.S., Canada and EMEA (excluding France); and China Entertainment, which manages TV sales and L&M in China. CPLG is handling the global licensing program (excluding Asia and Latin America).

“We are thrilled with the positive response to Rainbow Ruby from both broadcasters and viewers,” said Dong Sig Shin, the head of the animation division at CJ E&M. “The series has been well-received by our current broadcast partners and we look forward to announcing new global media partners throughout the year.”