Licensing Expo Spotlight: CJ E&M

Courage and adventure are key elements of the animated property Robot Trains, which will be on offer from CJ E&M in Las Vegas.

Production on the series is being managed by CJ E&M and the company is “looking for more agents and licensees,” says Dongsig Shin, the head of the animation division. He adds that the action-adventure show aimed at kids between the ages of 4 and 7 will “attract fans who love trains and action, as this ‘pre-cool’ animation has dynamic characters who can shift from trains to robots!”

Meanwhile, Ruby’s toys come alive in the magical world of Rainbow Village in the original animated series Rainbow Ruby, for which CJ E&M is handling licensing in Asia (excluding China) and Latin America. Shin explains: “CPLG is our agent for the remaining countries.” The company’s slate also features Pucca. “We’re going to reboot the brand,” he says.

“CJ E&M is a fully integrated, broad-based entertainment company in Korea and a global rookie in the creation, production, distribution, licensing and marketing of quality animations,” notes Shin. “In order to be renowned as ‘the most influential animation partner from Asia,’ our division will maintain an ongoing commitment to expand and build the power of our brands’ recognition in the international marketplace through strong and creative production, distribution and licensing programs.”

Shin adds: “Throughout Licensing Expo, we hope to find new partnership opportunities and strengthen the bonds with existing partners.”