KidsMe, part of the De Agostini Editore group, is handling all rights in Italy for the Brave Bunnies animated IP, including L&M.
KidsMe already inked a deal for Brave Bunnies with Rai Ragazzi for its free-to-air broadcast. KidsMe also signed an agreement with DeA Planeta Libri to launch Brave Bunnies books in Italy, with its own De Agostini brand.
DeA Planeta Libri will be the first publisher in the world to launch books based on the popular series. The license agreement will see the release of the first six books by September 2021, with additional book launches throughout 2022.
A second season of Brave Bunnies is in development, produced by Glowberry and Anima.
“We are thrilled to have brought this show to audiences in Italy thanks to Rai Ragazzi and Rai Play, and we are pleased with the agreement with DeA Planeta Libri which will be the first publishing house to publish the books based on the show,” said Brenda Maffuchi, chief of co-productions, licensing and sales officer for KidsMe. “We hope that Brave Bunnies becomes one of the most popular shows with kids and their families in Italy. We worked a lot on this IP with Glowberry, and we believe it has everything it takes to become a big hit in Italy thanks to our partners.”
Sergii Molchanov, CEO of Glowberry, said: “We are very excited about the premiere of Brave Bunnies in Italy, it is really a significant milestone and strategic territory for our brand. KidsMe and De Agostini Editore Group became the first partner on Brave Bunnies paving the way to worldwide distribution for the property. Glowberry receives great inspiration and motivation from all new viewers who join the Brave Bunnies Family. We strongly believe that the Italian audience will enjoy the adventures of Brave Bunnies as much we do.”