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New Boomerang Playtime App in EMEA


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WarnerMedia Kids EMEA has introduced Boomerang Playtime, an app that engages users in a playful and interactive environment full of Boomerang cartoons.

Boomerang Playtime is positioned as an age-appropriate space that offers kids around 50 games and 70 videos. An interactive carousel with an animated show picker allows the app users to choose from 12 cartoons to interact with, including characters from series such as The Tom and Jerry Show, Scooby-Doo and Guess Who?!, Looney Tunes and more.

Parents can control settings and find out more about the Boomerang brand in the Parents’ Area, accessible via an age gate.

Marc Goodchild, head of digital content strategy and product at WarnerMedia Kids EMEA, said: “We are very excited to launch this new app that allows fans across the region to further interact with the beloved Boomerang characters, such as Bugs Bunny and Scooby-Doo, and explore their playful universe.”






About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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