WildBrain Boards Ukrainian Kids’ Brand Brave Bunnies


WildBrain has partnered with Ukrainian kids’ producer Glowberry to bring the Brave Bunnies preschool brand into its portfolio.

Working together with Glowberry and Ánima, WildBrain will now lead the global management of Brave Bunnies across production, distribution and consumer products.

WildBrain’s Vancouver animation studio will be co-producing season two of the Brave Bunnies series with Glowberry and Ánima.

WildBrain will also handle global distribution of all Brave Bunnies content, while its dedicated consumer products agency, WildBrain CPLG, will manage licensing and merchandising worldwide.

WildBrain’s Family Jr. channel picked up Brave Bunnies season one for exclusive linear broadcast in Canada.

Glowberry retains distribution and licensing rights for the brand in Ukraine, while Ánima retains distribution rights in Spain.

Brave Bunnies was created by Olga Cherepanova, co-founder of Glowberry and creative producer on the series.

Eric Ellenbogen, CEO of WildBrain, said: “Brave Bunnies is a kids’ property born of tremendous creative vision and has the potential to be a major preschool franchise, having already established a solid foundation with audiences through compelling content and consumer products. Following the terrible events in Ukraine this year, we saw it as vital to ensure the future of this wonderful property, and we couldn’t be more pleased now to be collaborating with Olga Cherepanova and her Glowberry team, along with the creative team at Ánima, on the next big adventures for the Brave Bunnies.”

Cherepanova said: “I created Brave Bunnies to help children all over the world communicate with different friends without any fears or stereotypes, respecting the diversity of our world. Each episode of Brave Bunnies shows real-life examples of how to find a unique approach to each person without pressure or changing anyone’s uniqueness. This idea is essential for healthy childhood development.

“Unfortunately, after the Russian invasion of Ukraine, the Glowberry team faced significant challenges. Many employees were forced to flee Kyiv because of personal safety and the lives of their loved ones. But thanks to the support of partners like WildBrain and Ánima, now we have the opportunity to continue to create and share Brave Bunnies together.

“Glowberry is glad to have WildBrain as a partner on board. When such a prominent company lends a hand for a smaller one, especially in a situation as complex as ours, it boosts a project immediately. Brave Bunnies is an international project, aired in many countries, so the partnership with WildBrain is a logical and necessary step in our development.

“I’m proud and happy that this project born in Ukraine will now continue to spread around the world helping the next generation develop respect for diversity and build relationships based on co-creation and cooperation rather than on fear and violence. On behalf of the Ukrainian team, I want to express my deep gratitude to all the partners and talented people working together on Brave Bunnies, who have done so much despite the challenges we all faced. We do hope for peace in Ukraine and will do everything possible for a peaceful tomorrow.”

Ángel Molinero, CEO for Spain at Ánima, added: “From Ánima, we want to thank both WildBrain and Glowberry. We are very excited about the future of the project, and we believe WildBrain is the perfect partner to give continuity to the Brave Bunnies brand.”