Jazwares Unveils Pokémon Squishmallows Plush

Global toy company Jazwares has revealed a new collection that combines the Squishmallows and Pokémon brands in collaboration with The Pokémon Company International.

Officially planned to launch this fall on the Pokémon Center website, the collection will feature Pikachu and Gengar huggable Squishmallows. The plush toys were unveiled exclusively at San Diego Comic-Con.

“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness,” said Gerhard Runken, senior VP of brand and marketing at Jazwares.

“Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand,” said Amy Sachtleben, director of licensing at The Pokémon Company International. “This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands. We can’t wait to see reactions at Comic-Con International in San Diego and the upcoming launch on PokemonCenter.com.”

Jeremy Padawer, chief brand officer at Jazwares, added, “As demand for Squishmallows continues to skyrocket, we’re thrilled to debut this exciting partnership at San Diego Comic-Con, where celebrating collector culture with fans comes first.”