Jazwares On Board eOne’s Ben & Holly in the U.S.

NEW YORK: Entertainment One (eOne) has appointed Jazwares as the U.S. master toy licensee for its preschool property Ben & Holly’s Little Kingdom.

Jazwares’ debut collection of Ben & Holly’s Little Kingdom toys will include figures, accessories, multi-packs, vehicles and playsets. Ben & Holly’s Little Kingdom will see its first U.S. release of consumer products this fall with preschool-targeted toys from Jazwares at specialty retailers. An all-new product line will launch at retailers nationwide in August.

The series premiered on Nick Jr. in the U.S. in October 2015. From the team behind the preschool hit Peppa Pig, Ben & Holly’s Little Kingdom targets youngsters between the ages of 3 and 6. The story follows a young fairy princess named Holly and her best friend, Ben the elf.

“We are thrilled to be working with Jazwares on another of our prized preschool properties,” said Joan Grasso, the VP of licensing for North America at eOne Family. “Jazwares has been a fantastic partner for Peppa Pig and we’re excited to work closely with the company’s top-notch creative team once again to help grow Ben & Holly’s Little Kingdom into a leading children’s entertainment brand and bring the show to life through a range of toys that will enchant young fans for years to come.”

“Ben & Holly’s Little Kingdom adds magic to everyday life and we are excited to partner with eOne on such a wonderful property,” added Laura Zebersky, the chief commercial officer at Jazwares.