Jazwares Readies Masked Singer Toy Line

Jazwares is set to release a line inspired by FOX Entertainment’s singing-competition series The Masked Singer as part of its First Act brand.

Jazwares will debut The Masked Singer Karaoke Microphone at retail later this year. The Masked Singer Karaoke Microphone from First Act will include voice-changing features, karaoke and other sounds that will inspire fans to take center stage just like the costumed characters they see on the show and sing along at home.

Jazwares will market the new First Act The Masked Singer Karaoke Microphone across retail channels, including mass market, gift, specialty and toy retailers.

Hosted by Nick Cannon and featuring panelists Jenny McCarthy, Nicole Scherzinger, Ken Jeong and Robin Thicke, The Masked Singer features celebrities facing off against one another with one major twist: each singer is shrouded from head-to-toe in an elaborate costume, complete with a full face mask to conceal his or her identity. All-new episodes of the series air Wednesdays at 8:00 p.m. on FOX.

Mark Pfefer, product lead for First Act at Jazwares, said, “Jazwares has always had their finger on the pulse of the pop culture zeitgeist and its clear that The Masked Singer is one of those wide-reaching phenomena that is multi-generation and reaches a wide audience.”