INK Group Gears Up for BLE 2017


INK Group is presenting a lineup of original properties, including Beat Bugs and ZAFARI, at Brand Licensing Europe (BLE) next week.

INK is showcasing the animated property Beat Bugs, which is inspired by the music of The Beatles. ZAFARI, meanwhile, was created by David Dozoretz and tells the story of animal friends that have been born with varying skins, patterns and characteristics. Ultimate Source is master toy licensee for ZAFARI, and a host of broadcasters are on board the project at a pre-buy level.

ZAFARI is linked with World Wildlife Fund (WWF), and each episode features a video to educate viewers about wildlife and wild places on our planet. At BLE, INK is also presenting the global hit Masha and the Bear, which has two popular spin-offs, Masha’s Tales and Masha’s Spooky Stories. The Mojicons is another brand that INK will be showcasing at BLE alongside the toy brand BRIO, which is particularly strong in the Nordics, the U.K., the U.S., Germany and France.

“All these brands distinguish themselves by representing something different and original,” said INK’s director, Claus Tømming. “We are looking for partners who want to capitalize on these qualities to deliver something fresh and unique to consumers.”