Indoor Mattel Attraction Launches in Liverpool


LIVERPOOL: The preschool properties Bob the Builder, Thomas & Friends and Fireman Sam have joined the Albert Dock family entertainment center in Liverpool to form Mattel Play!, an indoor experience meant to inspire play and activity.

Mattel Play! Liverpool was designed, manufactured and constructed by Finland’s Lappset Group Oy. The attraction, owned and operated by Heritage Great Britain, marks the first Mattel Play! in Europe. The facility covers a total of 1,902 square meters, with each branded area spanning approximately 300 square meters. It also includes a restaurant, shop, themed party rooms and green-screen experience.

Graham Dentith, the general manager of Mattel Play! Liverpool, said: “We’re so pleased and excited to be finally opening our doors to families.”

“I hope everyone will get as much fun and enjoyment from visiting Mattel Play! Liverpool as we had from creating it.”

Allan Leech, the CEO of Heritage Great Britain, commented: “After months of planning and preparation, we’re delighted to reveal this new concept, which is a first for Liverpool.”

“Everyone’s pulled together to make this happen and we’re grateful to all our city partners, along with Lappset Creative and their team from Finland who built the attraction.”