Hasbro Renews Licensing Agreement with Fanattik

Hasbro has renewed and expanded its licensing agreement with Fanattik, which will continue developing exclusive collectible ranges across Europe and North America.

The renewed partnership allows Fanattik to continue producing ranges for Dungeons & Dragons, which is celebrating its 50th anniversary, and Magic The Gathering. It also allows the company to develop products for Transformers as the brand hits its 40th anniversary.

To ensure a continued seamless product development process, Fanattik’s creative team, alongside Melissa Tudor, the creative director, will visit the Wizards HQ in Seattle. This will allow them to collaborate most closely with the Wizards of the Coast team, who possess an unparalleled understanding of the brands.