Hasbro Named Moon and Me Master Toy Licensee

PAWTUCKET/LOS ANGELES: Hasbro has signed an agreement with Sutikki to become global master toy licensee for the new original preschool series Moon and Me from Andrew Davenport’s Foundling Bird.

As the global master toy and game licensee, Hasbro plans to launch its Moon and Me line in 2018 under its Playskool brand in the U.K., with additional markets to follow as the series rolls out worldwide. Inspired by tales of toys that come to life when no one is looking, Moon and Me is the story of a special friendship between two characters from different worlds. The show was developed by Davenport, the creator of Teletubbies and In the Night Garden.

Moon and Me will air on CBeebies in the U.K. in early 2018. Moon and Me combines the latest production methods with traditional storytelling, comedy and music to create a picture-book world.

“We are thrilled to team up with Sutikki to help bring Foundling Bird’s amazing Moon and Me series to life through our upcoming preschool product line,” said Samantha Lomow, the senior VP of Hasbro Brands. “We are truly inspired by Andrew Davenport’s prestigious background and unique creative vision for Moon and Me and can’t wait to add this exciting new property to our Playskool portfolio.”

“We are very excited to announce Hasbro as our global master toy licensee for Moon and Me,” said Andrew Kerr, co-founder of Sutikki, the new kids’ and family division of Bento Box Entertainment. “With a rich history of innovation and brand storytelling we couldn’t imagine a better, more appropriate lead partner for the project. We’re also very proud that with this announcement today Hasbro becomes Sutikki’s first-ever global master toy licensee.”

“I am very excited to be working with my friends at Hasbro again,” said Davenport. “Hasbro is the perfect choice of partner for Moon and Me and I’m thrilled that the Playskool team will be bringing their creativity, expertise and innovation to the brand.”