Hasbro Launches Global Purpose Organization

Hasbro has unveiled its new Global Purpose Organization to further activate and accelerate the company’s efforts to make the world a better place for all children and families.

The team integrates key strategic functions across the organization, including global government relations, global communications, corporate social responsibility, sustainability, ethical sourcing and philanthropy and social impact. Leading the team is Kathrin Belliveau, who has been appointed chief purpose officer and will report to Brian Goldner, Hasbro’s chairman and CEO.

Belliveau, who joined Hasbro in 1997 as an attorney supporting corporate, brand, licensing, global operations and commercial legal matters, has held a number of leadership roles at the company. She established Hasbro’s global government relations practice and led the development of Hasbro’s ethical sourcing and product safety programs. She also led the evolution of the company’s CSR and ESG strategy and priorities.

Goldner said: “Hasbro has a proud legacy as a responsible corporate citizen and the extraordinary events of the past year have reinforced the importance of putting our purpose and values at the center of all that we do. As a global play and entertainment company, we have an opportunity, as well as a responsibility, to use our business as a force for good and convener of progress. I am confident that Kathrin’s appointment to chief purpose officer and the creation of the new Global Purpose Organization will allow us to harness the full power of our efforts and have an even greater positive impact on the world.”

Belliveau, senior VP and chief purpose officer, added: “Rapidly evolving global, environmental, and social issues have highlighted the importance of corporate purpose now more than ever. I’m excited to work with Brian, our senior leadership team and our talented teams across the globe as we create a new organization to further embed purpose into everything we do and positively impact the world for years to come.”