Hasbro Launches Entertainment Center in Mexico

Hasbro City, a Hasbro-themed family entertainment center, has opened in the Paseo Interlomas shopping center in the State of Mexico.

The space includes rides such as Monopoly The Ride, a suspended roller coaster, and Power Rangers Battle, a bumper cars track. There are also character shows, interactive and virtual reality attractions, active play spaces and skill games.

“We are excited to welcome guests to Hasbro City and to continue our Blueprint 2.0 strategy offering more meaningful ways for families to engage with our brands,​”​​​ said Matt Proulx, VP of location-based entertainment at Hasbro. ​​​​“​​​​New and ​​​​long-standing​​ ​​fans of Hasbro brands such as ​Transformers​, ​Monopoly, ​My Little Pony​,​ ​G.I. J​oe and more can now create ​​lifelong memories ​​​​for the whole family ​​​​at this highly themed experience.” ​​
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​​“Hasbro City was created so that guests can live incredible experiences based on their favorite ​brands ​and characters,” said Luis Javier Santoyo, Hasbro City’s general manager. “We are proud to open this high-quality family entertainment center, the first of its kind in Latin America, which brings together attractions based on several of Hasbro’s ​iconic​ brands in one place.”