Hasbro Hires Chief Consumer Experience Officer

Hasbro has appointed Jamie Gutfreund to fill the company’s newly created chief consumer experience officer position.

Gutfreund will lead the design and implementation of consumer-focused strategies that effectively connect Hasbro’s brands with global audiences. She will oversee the company’s internal creative agency, the global consumer insights organization and global media management team, among a number of its other global marketing functions. Gutfreund, who will officially join Hasbro on April 15, will report to John Frascotti, the company’s president and COO.

Gutfreund joins Hasbro from Wunderman Thompson, where she was the global chief marketing officer. She previously served as the chief strategy officer at The Intelligence Group, a division of Creative Artists Agency, and later moved with the division’s acquisition to Deep Focus as chief marketing officer. Gutfreund has held other prior positions at Expedia, Microsoft and Prodigy.

Frascotti said: “Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns and proprietary research. Jamie is a well-respected and highly creative digital marketer, and I am thrilled to welcome her to the Hasbro family.”