Hasbro Expands Toy Recycling Program

Hasbro has expanded its toy and game recycling program to France and Germany and plans to launch it in Brazil later this year.

The program enables consumers to send their used Hasbro toys and games to TerraCycle, a product recycling company. TerraCycle will then recycle the items into materials that can be used in the construction of play spaces, flower pots, park benches and more.

Similar to the program in the U.S., once participants in France and Germany sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, which will then sort and recycle the products. Consumers in France can also bring toys and games to participating Picwic locations.

John Frascotti, Hasbro’s president and COO, said: “Since launching the Hasbro Toy Recycling Program in the U.S. in 2018, we’ve been planning to expand into additional markets to offer more consumers around the world a sustainable solution for recycling their well-loved toys and games. We deeply believe in taking care of our planet for future generations, and we see this expansion as the next step in our sustainability journey.”

Kathrin Belliveau, senior VP of global government, regulatory affairs and corporate social responsibility at Hasbro, said: We want our consumers to know when they choose Hasbro toys and games, they can feel good that our products are of the highest quality, responsibly made and recyclable through TerraCycle.”