Hasbro Appoints President of Toy, Licensing & Entertainment


Hasbro has made two senior appointments to its executive leadership team, including Tim Kilpin being named president of toy, licensing and entertainment.

Kilpin joins Hasbro from PlayMonster Group, where he most recently served as executive chairman since January 2023 and as CEO from January 2022. His background also includes serving as leader of Activision Blizzard’s consumer products business, chief commercial officer for Mattel and executive VP of franchise management at The Walt Disney Company.

In his new role at Hasbro, Kilpin will report to CEO Chris Cocks and will oversee Hasbro’s consumer products group, with a focus on optimizing the value, relevance and performance of the company’s strategic franchise brands and IP.

Meanwhile, Gina Goetter will join as chief financial officer. Goetter was previously at Harley-Davidson, serving as CFO since 2020. Prior to Harley-Davidson, Goetter was senior VP of finance for Tyson Foods’ prepared foods segment and also spent 21 years at General Mills in senior finance roles.

At Hasbro, Goetter will serve as a strategic partner to Cocks, working alongside him and other senior leaders in executing the company’s Blueprint 2.0, which includes a focus on fewer, bigger brands; gaming; digital; and the company’s growing direct-to-consumer and licensing business, as well as delivering the company’s operational excellence program and associated cost savings. She will also oversee Hasbro’s global business operations as part of her role.

Current CFO Deborah Thomas, who is retiring, will remain at the company in an advisory role throughout the remainder of the year to ensure a smooth transition.

“We are excited to welcome Tim and Gina to Hasbro,” said Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 strategy, which is focused on bringing our brands to life for consumers of all ages, maximizing the value of our IP, and creating long-term shareholder value.”

“Over the course of her impressive 25 years at Hasbro, Deb has been a key player in our journey to grow Hasbro into the global leader it is today,” said Rich Stoddart, Hasbro’s chair of the board. “In addition to having played a major role in Hasbro’s expansion in markets around the world, Deb has been a critical advisor to Hasbro’s Board of Directors over the past two decades and a mentor and friend to legions of Hasbro employees. Deb is a tremendous leader and deeply respected colleague, and she will forever be a part of the Hasbro family. I speak for the entire Hasbro team in wishing her and her family the very best in retirement.”