Harold and the Bearsy Bears to Debut at MIPCOM

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Toonz Media Group and M2 Tremblay Entertainment are set to introduce their new series Harold and the Bearsy Bears at MIPCOM this year.

The CGI series follows the adventures of Harold, a helpful little bear with big ideas for spreading happiness and improving the lives of his fellow tiny Bearsy Bears. Recently, M2 Tremblay Entertainment entered into a master agreement with Retail Monster for an L&M program for the show.

“We are very excited to have the amazing Retail Monster group joining our dream team of partners,” said Christian Tremblay, co-creator and partner at M2 Tremblay Entertainment. “Harold and the Bearsy Bears is a unique property with global co-viewing appeal, and under the leadership of Retail Monster, the licensing and merchandising program is expected to be a worldwide success.”

“We are thrilled to partner with both M2 Tremblay Entertainment and Toonz Media Group on Bearsy Bears,” said Michael Connolly, CEO of Retail Monster. “Very seldom are new brands created as unique as this one, which lends itself to such a fantastic play pattern and world-building opportunity. We can’t wait to unveil this to the licensing community.”

P Jayakumar, CEO at Toonz Media Group, added, “We at Toonz are extremely pleased to introduce this amazing creators-driven series at MIPCOM alongside Christian Tremblay and Yvon Tremblay. We are also so excited to welcome Retail Monster’s Michael Connolly, who has now come aboard to spearhead this project on all L&M work. Toonz believes that the international community will embrace this fresh new series spreading happiness around the world.”