Kenn Viselman (MeteoHeroes, Teletubbies) and his itsy bitsy Entertainment have partnered with Toonz Media Group to launch itsy bitsy Animation, with the first project being Li’l Pet Hospital.
“Because of its origins, I am delighted Li’l Pet Hospital is the first project for this collaboration,” Viselman said. “Few people know that I was scheduled to be on one of the planes during 9/11 and was miraculously rescheduled onto another flight. For weeks after, I experienced a pendulum of emotions going from complete joy to total sadness and everything in between and channeled those deeply personal feelings into Li’l Pet Hospital.
“Over the years, the Li’l Pet Hospital stories of empathy and compassion have sold hundreds of thousands of books and plush and I am now, with the help and strength of Toonz, finally ready to share these lovely, fun and funny animated stories with the world.”
“It has been a dream of mine to have a home for my work, and thanks to the inspiring and glorious team at Toonz that dream is now a reality,” Viselman added.
“We are convinced about the potential of Kenn Viselman’s content and delighted to see the birth of itsy bitsy Animation, which will mark the beginning of a new episode for Kenn and Toonz,” said P Jayakumar, CEO of Toonz Media Group. “We are excited to select Li’l Pet Hospital as our first project and we both align on a common objective, which is making kids and family happy.”
Another aspect of the newly formed relationship between Toonz and itsy bitsy is that Toonz will be joining MeteoHeroes, ICEE, Atlanta Children’s Film Festival and a number of other established brands on Viselman’s newly formed online emporium itsy bitsy World of Wonders (itsybitsyWOW.com). It gives independent creators the opportunity to compete with mega-media conglomerates and reach out to their audiences directly.
“The synergy is extraordinary,” Viselman said. “We were able to put MeteoHeroes live on PBS Stations in California and simultaneously stream it on itsybitsyWOW.com for anyone else in the states or around the world who didn’t have access. Fans of this groundbreaking series had an opportunity to find exclusive products that were not available at retail with a percentage of their purchase helping to save the planet. And audiences responded feverishly… literally crashing the site. I cannot wait to see what itsybitsyWOW.com can do with brilliant content from Toonz.”