Golden Bear Extends Deal with DHX for In the Night Garden Toys

HALIFAX: DHX Brands has renewed Golden Bear’s master toy license for the popular preschool brand In the Night Garden in the U.K. and Eire for another five years.

New product development from Golden Bear will include a Pinky Ponk toy line to complement the existing collection, including the In the Night Garden Talking Soft Toys and Ninky Nonk Musical Activity Train. Golden Bear has also picked up the U.K. and Eire toy rights for the new In the Night Garden Baby licensing program, and is planning to develop merchandise for a standalone nursery toy range that is slated to hit retail in spring/summer 2017.

Tom Roe, the commercial director for DHX Brands, said: “In the Night Garden is perennially popular among young viewers, and Golden Bear has done an excellent job in managing and growing the brand. They have developed a superb toy line which has achieved strong sales. Extending our relationship with Golden Bear will allow us to build on this success and further expand the popular toy range. We anticipate further growth for this much loved brand as In the Night Garden approaches its ten year anniversary in 2017.”

Barry Hughes, Golden Bear’s commercial director, added: “Golden Bear is delighted to be extending our contract on In the Night Garden. We have fantastic new product ideas coming to market and will be looking to drive sales to an even higher level in 2016 and beyond.”