DHX Brands Launches New In the Night Garden Products


DHX Brands has launched a new range of In the Night Garden products, specially created to suit the brand’s demographic of children aged 6 months to 2 and a half years old.

Launched as a direct-to-retail promotion with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the U.K. this summer. An initial 18 products will be available by the end of this month, followed by two more in August and a further 12 in September.

The range—which retails from £0.69-£13.99 ($0.85-$17.10)—includes a host of items which are currently unavailable from other existing In the Night Garden licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, toweling robes, gift bags and feeding products such as bibs and sipper cups. The range also includes greetings cards and gift wrap; tableware, such as cutlery and melamine sets; apparel, including pajamas and onesies; and accessories such as socks and backpacks.

Helen Lynch of TJ Morris said: “We are delighted to team up with DHX Brands to offer this fantastic new range of In the Night Garden products. Such an appealing choice of items, from such an evergreen brand which is beloved by millions of families nationwide, is sure to prove a big hit with our customers over the summer.”

Laura Brennan of DHX Brands added: “TJ Morris has an excellent reputation with their burgeoning Home Bargains stores and we are excited to be teaming up with them to give In the Night Garden fans such a wonderful new range, which increases the variety of products available and provides even more ways for young children to get closer to their favorite characters.”