The Decision-Makers: Buyers Talk Content Strategies

In a lively panel discussion moderated by TV Kids’ Kristin Brzoznowski, Sky Kids’ Lucy Murphy, Paramount UK & Ireland’s Louise Bucknole, TFO’s Marianne Lambert and Future Today’s David Di Lorenzo articulate their acquisition strategies.

Murphy serves as director of kids’ content for Sky in the U.K. and Ireland. Lambert is the director of acquisitions and co-productions at the Canadian French-language channel TFO. Bucknole is the general manager of kids and family at Paramount Global UK & Ireland. Di Lorenzo serves as senior VP of kids and family for Future Today, the parent company of the HappyKids streaming service.

The discussion touches on the role of acquisitions on the channels and platforms these executives oversee, brand values and directives guiding their programming decisions, current content wish lists, rights exclusivity and more.