Genius Brands’ Stone Newman Joins pocket.watch

Genius Brands International alum Stone Newman has become the chief revenue officer of pocket.watch, a new kids’ media brand that creates, acquires, distributes and curates content across various platforms.

Newman had been serving as the president of global consumer products licensing, worldwide content sales and marketing at Genius Brands International since 2014. In his new position, he will manage all of pocket.watch’s revenue-generating activities and will be responsible for launching those efforts initially against licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content. He will concentrate on sponsorship and brand integration sales of pocket.watch’s owned-and-operated YouTube channels and their creator partnerships, including HobbyKidsTV.

Newman will drive pocket.watch’s initiatives into L&M and will expand those efforts to include YouTube brands and creators. He will also bring premium series to the global market of television and streaming distributors.

“Stone is what I would call a mythical CRO, an executive who can do it all from merchandising, to content sales, to cultivating sponsorship opportunities,” said Chris M. Williams, the founder and CEO of pocket.watch. “He combines the right mix of big-company experience with a roll-up-your-sleeves startup attitude to help us achieve our goals during this explosive stage in our business.”

“From the moment I was introduced to pocket.watch, I knew it was going to be a revolutionary business,” added Newman. “I couldn’t be more excited to be a part of pocket.watch’s extraordinary team and to build up the brand’s incredible revenue opportunities. I never thought I’d say this, but being a father of toddler twin girls and a 7-and-a-half-year-old son, I can’t wait to bring my new work home to my kids.”