FremantleMedia Taps Little Dot for Digital Kids’ Content

Little Dot Studios has signed on to manage and expand FremantleMedia Kids & Family’s (FMK) digital presence on YouTube platforms and increase channel views and subs for Tree Fu Tom, Kate & Mim-Mim and Danger Mouse.

Little Dot will handle YouTube channel management duties for all of FMK’s hit properties worldwide. This includes uploading content regularly, creating compilations and targeted playlists, optimizing and scheduling all content and collaborating with YouTube Kids to maximize promotional opportunities. The company will also cultivate new digital channels for Monsuno, Grojband, Ella the Elephant and a new family classics channel, Flashback TV, which will include such titles as Sooty, Count Duckula, Button Moon and Chorlton and the Wheelies.

Tessa Moore, the senior VP of global brand management at FMK, remarked: “We are delighted to be partnering with Little Dot Studios; they have a wealth of expertise and ideas to help us maximize the digital reach of some of our top shows on YouTube, whether it’s children watching our engaging stand-out current titles or adults and families catching up on their favorite shows of yesteryear.”

Wayne Davison, the managing director of content acquisition and distribution at Little Dot Studios, added: “It’s wonderful to be working with brands as loved as Danger Mouse and Tree Fu Tom, and we are really delighted to be partnering with FremantleMedia Kids & Family to reach and grow audiences for all of these fantastic brands on the YouTube platform.”