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Little Dot Studios Signs The Wombles Deal


Little Dot Studios has signed a social media contract to support classic and brand-new animation from Latch Media’s The Wombles brand, which has been around since the ’60s, to target a younger-skewing demographic.

The brand features fictional pointy-nosed, furry creatures that live in burrows on Wimbledon Common, where they aim to help the environment by collecting and recycling trash. Little Dot Studios will immediately begin working on Facebook and YouTube channel and community management, as well as a bespoke paid-for campaign to run across Facebook, YouTube and TikTok.

James Loveridge, director of entertainment at Little Dot Studios said: “The nostalgia around The Wombles is incredible; it’s ingrained in people’s childhoods, so the chance to work with a legendary entertainment brand like this and get it in front of new audiences is really exciting for us. We have extensive experience in partnering with IP owners, giving new life to older content in order to attract new viewers digitally as brands look to scale up awareness. And we very much look forward to working with the team as they launch brand new animated content; for a classic brand’s messaging to be more important 60 years after launch provides a massive opportunity for digital growth for The Wombles across all its official social media channels.”

The character of Great Uncle Bulgaria, head of the Wimbledon Burrow, said: “We’re very excited here at The Burrow to be working with Little Dot Studios to bring our stories to a brand-new generation. Some of these adventures have appeared on TV before and some are completely fresh. Us Wombles have been championing sustainability and a love of nature for over 50 years, a message that is more relevant than ever before. We hope that this partnership will help inspire people to be greener together and become part of our community.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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