Entertainment One (eOne) has secured a multiyear agreement with Italy’s Leolandia that slates the launch of the world’s first PJ Masks theme park attraction for 2020.
Construction on PJ Masks City is already underway, and its inaugural opening is set to take place next spring. The attraction will be a fully themed area dedicated to the series, featuring rides, shops, restaurants and many more areas aiming to create a fully immersive environment that brings the brand to life.
Cutting-edge technology and next-generation special effects will make guests of all ages feel like they have stepped into the world of PJ Masks. Visitors to the attraction can experience the series’ locations, interact with their heroes and re-enact their adventures, complete with amazing vehicles and fun-filled experiences.
eOne’s Ami Dieckman, senior VP of international licensing for family and brands, said, “We are fully committed to expanding our live events portfolio with partnerships that enhance the content through tangible experiences. We’re therefore thrilled to be collaborating with Leolandia once again to launch this new attraction in 2020. PJ Masks City will cement the brand’s longevity in the region and we look forward to creating everlasting memories for fans of the show.”
Giuseppe Ira, the president of Leolandia, added, “This important project represents the crowning achievement of a long-term partnership between Leolandia and eOne. The aim is to make the guests the real protagonists of a compelling story and offer a unique, immersive experience, designed to leave a mark. This announcement comes at the end of an outstanding summer season that was characterized by double-digit growth both in terms of turnover and number of visitors.”