eOne Inks Broadcast Deals for My Little Pony: Pony Life

eOne, Hasbro’s global entertainment studio, has secured a raft of broadcast partners around the world for My Little Pony: Pony Life.

My Little Pony: Pony Life follows the humorous adventures of the ponies—Twilight Sparkle, Applejack, Rarity, Pinkie Pie, Rainbow Dash and Fluttershy—at Sugarcube Corner. The brand-new 40×11-minute series is premiering in select territories this fall with a larger rollout set for between the end of 2020 and spring 2021.

Among the broadcasters picking up My Little Pony: Pony Life are WarnerMedia’s Cartoon Network and Boomerang in Australia and South East Asia and 9GO! in Australia; TVNZ New Zealand; Mediacorp Singapore Spacetoon in the Middle East; Tiny Pop in the U.K., Discovery Kids in Latin America, Discovery Family in the U.S.; Corus Entertainment’s Treehouse in Canada; Disney Channel in Germany; Gulli in France; and Cartoonito in Italy. The show will also be available on selected digital platforms at a later stage.

Following Hasbro’s acquisition of eOne, the newly restructured content division will now oversee all content distribution of the family entertainment brands, including Peppa Pig, My Little Pony, Transformers, Power Rangers, PJ Masks and Ricky Zoom. eOne will now also leverage kids’ IPs, including My Little Pony, Transformers and Power Rangers, to create a one-stop-shop for global partners.

Monica Candiani, eOne’s executive VP of content sales at Family Brands, said: “Pony Life is a fresh and exciting take on a classic brand, and we are so pleased to be able to bring it to many of our TV and digital partners around the world. Going forward, we are confident that we will be able to secure the strongest broadcast platforms for our bigger portfolio of hit properties and realize incredible benefits by building on the remarkable relationships we have with global partners.”

Candiani added: “eOne is excited to develop, produce and drive the content around our portfolio of world-class brands. Our rich content spans multiple ages, demographics and genres across the kids market with some of the most popular and recognizable family brands in the world today.”