Disney & JAKKS Pacific Renew Licensing Deal in China

SANTA MONICA: JAKKS Pacific has renewed a multiyear licensing agreement with Disney Consumer Products and Interactive Media in China for merchandise rights for more than 50 entertainment properties.

Among the Disney entertainment properties covered under the deal are Disney Princess, Frozen, Moana and Beauty and the Beast in the large doll category. The deal also includes several properties for dress-up, role-play, costumes, masks and accessories, as well as a library of classic and new entertainment properties for Disney Tsum Tsum collectibles, action figures, ride-ons and wagons.

“We are delighted to renew and expand our relationship with Disney China,” said Stephen Berman, the chairman and CEO of JAKKS Pacific. “JAKKS has strategically opened offices in Shanghai as well as in other areas of China, and over the years has grown to better support key licensing opportunities such as this agreement with Disney Consumer Products and Interactive Media. The expansion has allowed us to open new distribution channels, sell direct to retail and focus on the rapid expansion of online sales to increase our footprint in this important and growing market.”