Digital De Agostini Launches Production Venture

Italy’s Digital De Agostini has set up KidsMe, a full-service production company.

KidsMe specializes in the development, production and distribution of local Italian and European content for kids and family audiences. KidsMe will collaborate with partners on the development of IP with the aim of turning it into a franchise.

The IP portfolio includes the animation co-production Miraculous and New School, distributed by BBC Studios on a worldwide basis. Four new sitcom and live-action projects for kids are already in the development phase. Various projects are currently under evaluation for European animation co-productions.

The new company is led by Pierfrancesco Gherardi as president and Massimo Bruno as CEO. Brenda Maffuchi serves as chief of co-productions, licensing and sales officer, and Alba Chiara Rondelli as chief of originals officer.

A multiyear output deal has been signed with ViacomCBS Italia.