DHX Secures Global Sales for Fireman Sam & More


DHX Media and Mattel Creations have unveiled new international deals, spanning linear broadcast, VOD, home entertainment and theatrical, for the latest seasons of the preschool shows Fireman Sam and Bob the Builder.

Season 11 of Fireman Sam scored broadcast agreements with France Télévisions for France 5, Hop! Media Group in Israel and MiniMini+ in Poland. For home entertainment, it was licensed to Universal Home Video in France, ABC Commercial in Australia and justbridge in Germany and Austria, while theatrical rights were picked up by Pathé Live in France.

In addition, the third installment of Bob the Builder is headed to Super RTL in Germany, Télé-Québec in Canada, Israel’s Hop! Media Group and Poland’s MiniMini+. Australia’s ABC Commercial took the home entertainment and SVOD rights for season three of Bob the Builder.

“Our strong relationship with Mattel continues to bear fruit, as we drive solid demand for Fireman Sam and Bob the Builder internationally,” said Jerry Diaz, the VP of distribution at DHX Media. “Preschoolers around the world love these shows and can’t get enough of these fun and adventurous characters. We’re excited to deliver fresh new episodes to build on the global appeal of these brands, and drive multiple revenue streams.”

Andy Gosling, the director of marketing for Bob the Builder and Fireman Sam at Mattel, noted: “We are delighted with these new deals and the strong results from our partners at DHX Media. The rollout and distribution of our brand-new content will help us drive these brand franchises further and connect with audiences around the world.”

In other news, the first season of DHX Media’s recently launched Massive Monster Mayhem has been snapped up by Nickelodeon International for broadcast in more than 140 territories around the globe. The series will begin rolling out on Nickelodeon’s international channels this year, with season one due to debut on the network’s Nordic, Australian and MENA feeds in January. It will premiere in the remaining territories throughout 2018.

“With its high-tech hilarity and competitive craziness, Massive Monster Mayhem is an audacious and action-packed show that kids just love,” added Josh Scherba, the executive VP of distribution and content at DHX Media. “Following a strong start with solid ratings in the U.S. on Nicktoons, we’re delighted to extend the series to Nickelodeon’s international audience. We see exciting potential with this brand to reach beyond TV into games, toys and other consumer products, and we look forward to spreading more Massive Monster Mayhem to kids worldwide.”