DHX Media Places Teletubbies in South Korea


DHX Media’s DHX Brands has licensed Teletubbies to KBS, marking the first South Korean broadcaster to air the new treatment.

The Teletubbies reboot is due to debut on KBS in May 2018. In addition, SMG Holdings/Joon International has been named licensing agent for the property in South Korea, with merchandise slated to begin rolling out later this year.

“Our Asian rollout of the new Teletubbies series is off to a tremendous start,” said Josh Scherba, the executive VP of content and distribution at DHX Media. “We’ve seen strong viewer response in China so far and we’re really excited now to expand this delightful evergreen property into South Korea for preschoolers and families to enjoy. As the leading public broadcaster in South Korea, KBS is the perfect platform for Teletubbies.”

Peter Byrne, the executive VP of DHX Brands, noted: “There is a huge appetite for the Teletubbies brand in Korea and SMG Holdings has an extensive track record of managing top entertainment properties, making them the ideal agency to bring the magical world of Teletubbies to a new generation of preschoolers through consumer products and live experiences.”

Joon Seok Choi, co-CEO of SMG Holdings, added: “We are very excited to work with DHX Brands to represent the new Teletubbies. We’re confident South Korea will become a role-model territory for the further development and expansion of this iconic property as we build a robust consumer products program for Korean children and their families to enjoy.”