DeAPlaneta Becomes Licensing Agent for Skibidi Toilet

Through an agreement with Global Merchandising Services, DeAPlaneta Entertainment has become the licensing agent for Skibidi Toilet, owned by Invisible Narratives, in Iberia, France, Poland and CEE.

“We are delighted to begin a collaboration with Global Merchandising Services Limited and to do so with Skibidi Toilet,” said Diego Ibáñez Belaustegui, chief brand officer at DeAPlaneta Entertainment. “This IP exemplifies the dynamics that have become the driving force behind the entertainment industry for Generations Alpha and Z, and we look forward to bringing it to a broad portfolio of products and licenses.”

With over 46 million subscribers and more than 19 billion views, Skibidi Toilet has grown from a viral hit into a global entertainment IP. The franchise continues to expand across multiple formats, including publishing with books and comics and gaming with a presence on Roblox and Minecraft, as well as integrations in Fortnite, Stumble Guys, PUBG and more.

“Today, Skibidi Toilet is a globally established brand,” noted Antonella Ceraso, international consumer products director at DeAPlaneta Kids & Family. “This journey, which seemed unimaginable at the outset, reinforces its unique appeal. At DeAPlaneta, thanks to our network of local offices and our expertise as licensing agents, we continue to explore new creative avenues to expand its reach and connect with increasingly diverse audiences.”

“Skibidi Toilet started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans,” commented Adam Goodman, founder and CEO of Invisible Narratives.

Lisa Streff, senior VP of licensing and brand development for North America at Global Merchandising Services, added, “Skibidi Toilet is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we’ve ever encountered.”