Cartoon Network Climate Champions Launches Cross-Platform Campaign


Cartoon Network Climate Champions has launched a cross-platform campaign in partnership with Wastebuster in EMEA to inform, inspire and empower children and young people regarding global water issues.

Specifically curated water-themed challenges, trivia, quizzes and climate content are available on the Cartoon Network Climate Champions campaign website and app, as well as on Wastebuster’s website and in its educational resource packs. The initiative is also being integrated into Cartoon Network Game On! on Roblox with new in-game missions.

On the Cartoon Network Climate Champions website, challenges include “The Great Shower Race,” encouraging children to reduce shower times to 5 minutes to save water; “Beach Clean,” “Clean Your Local Environment” and “Waterways Wonders,” encouraging families to help clean up their local waterways and other local areas; and “Be Drain Safe,” informing children not to dispose of oils, food and wet wipes down drains and use compost or bins instead.

In the Roblox game, in-game missions include “Rain Catcher,” where players can help Craig place rain collectors around the park; “Bottle Here,” where players can help Robin pass out reusable water bottles; and “Cap Collector,” where players can help Darwin collect bottle caps.

On-air promos on Cartoon Network will help support the Climate Champions water initiative throughout June and celebrate the planet while showcasing water in all its forms. On social media, Cartoon Network has created water-related videos, climate content clips and compilations that feature water for TikTok and YouTube.

“Water, often taken for granted, is one of our most precious elements, yet we don’t always appreciate its significance,” said Monika Oomen, VP of brand, comms and digital content strategy at Warner Bros. Discovery. “We want to use Cartoon Network’s Climate Champions to raise awareness and inspire kids to cherish every drop. Kids are the key to safeguarding the planet, and we want to use our channels to motivate and ultimately enable kids to act.”

She continued, “Our partnership with Wastebuster during Water Week aims to empower young change-makers through practical guidance and equip kids with the tools to protect our planet. This collaboration with Wastebuster elevates our campaign because it is a fusion of storytelling and climate education. By weaving narratives, we inspire the next generation to care for our world.”

“We believe in the power of entertainment for social change,” commented Katy Newnham, founder and director fo Wastebuster. “Wastebuster are delighted to work in partnership with Cartoon Network’s Climate Champions for Water Week to give children the confidence, motivation and tools to become the next generation of water conservationists. By capturing children’s imaginations with relatable characters, compelling stories, fun facts and simple water action challenges, children can be inspired to adopt pro-active, responsible water behaviors.”

“The partnership demonstrates a collaborative new way of delivering education for sustainable development, in support of the United Nations Water Action Decade,” Newnham continued. “Children can influence and encourage their families to adopt more responsible consumer behaviors. By motivating children with values-based education, we can foster communities that are committed to conserving water and preventing water pollution through simple, everyday actions. We look forward to working together with Cartoon Network’s Climate Champions to create positive change worldwide and support the United Nations Sustainable Development Goals, whilst giving children a fun, exciting and engaging experience with their favorite characters.”