Sky Kids to Increase FYI: For Your Info Output


Sky Kids is set to increase the reach of its kids’ news program FYI: For Your Info with short videos to be released on social media in addition to the usual weekly show on Sky News.

The new short news videos will release throughout the week on Sky News’ social platforms, including TikTok, Instagram and YouTube. In addition, the half-hour spin-off FYI Investigates, taking a deep dive into important matters that affect kids’ lives, will double its output to four specials per year.

FYI: For Your Info features news reported by young people for young people, covering topical issues such as the general election and climate issues, uncovering exclusives and giving viewers the chance to hear kids’ opinions from across the U.K. on the news of the day. Videos are also sent to thousands of schools for use in the classroom via the Sky Kids and First News Education TV partnership.

Also as part of the revamp, FYI: For Your Info will be partnering with Sky Up Digital Hubs, a Sky initiative that advances digital equity in the most underserved communities across the U.K. by providing reliable internet connection, tech equipment and digital training. Throughout the year, FYI will be visiting Digital Hubs across the U.K. to give a platform to young people who traditionally have not talked about the issues that matter most to them.

Sports videos and other content will air on the Sky Sports News channel.

“It is fantastic to see FYI expand, reaching more children wherever they are accessing information about news and current affairs,” said Lucy Murphy, director of kids” content. “In an age where children–like adults–are having an increasingly difficult time navigating fake news and misinformation online, the provision of quality news for children and young people on social platforms is an important step forward.”

Nicky Cox, CEO of Fresh Start Media, added, “We are excited that the new format for FYI will allow us to react quickly to news as it happens and that we’ll be reaching thousands of schools through First News with FYI’s daily video news reports. These reports will complement the weekly show, often accompanied by resources for teachers who can face difficult questions by students about world events.”