Brand-New Barbie Series Sets Netflix Premiere

Barbie: A Touch of Magic, a brand-new animated series, is slated to premiere on Netflix in the U.S. on September 14.

When Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts embark on adventures at the shore, they come across Peggy, a baby pegasus who has been sent to Malibu on a mysterious mission. Barbie and Barbie must look to their friends and family to help keep their new friend safe from Rocki, a magical being with her own agenda.

The 13×22-minute first season of Mattel’s Barbie: A Touch of Magic is to be available on Netflix in the U.S. as well as Pop (U.K.), RTL Super (Germany), Minimax (Eastern Europe) and Cartoonito and Boing (Italy). Additional broadcast and streaming partners are to be announced.

Alex Godfrey, VP of content distribution for Mattel Television, said: “More than ever before, Barbie is a cultural phenomenon, showcasing the brand’s global message that anybody can be anything through content that consistently appeals to the creativity and wonder within our worldwide audience. Our animated Netflix content has always been a focal point for the reinvigoration of the Barbie brand, and Barbie: A Touch of Magic promises to bring the same level of fantasy fans have enjoyed in our previous series and specials to the forefront once again by delivering all-new adventures focused on fun, friendship and all things Barbie.”