Bluey Mobile App Game Launches

BBC Studios has partnered with Budge Studios to launch the new mobile app game entitled Bluey: Let’s Play.

Bluey: Let’s Play is based on the Emmy- and BAFTA Award-winning TV show that follows Bluey, a blue heeler dog, along with her Mom, Dad and little sister, Bingo. The game is story-driven and episodic, allowing players to make food, play with toys, create music and more.

While the app is free to download, giving players free access to locations, such as the kitchen and backyard–as well as characters Bingo and Bluey–a paid subscription is an option that unlocks more gameplay features. Bluey: Let’s Play is available on the Apple App Store, Google Play and Amazon Appstore from August 15.

Stephen Davies, managing director of consumer products and licensing for BBC Studios, said: “I’m delighted that BBC Studios is partnering with Budge Studios on this exciting venture bringing Bluey and the Heeler family into our gaming portfolio, giving fans around the world the opportunity to enjoy this fun interactive app gaming experience.”

Henrietta Hurford-Jones, commissioner and executive producer of Bluey for BBC Children’s, said: “We’re very excited to be bringing the official Bluey mobile app game to our audiences across the globe. The whole family will love seeing the Bluey Heeler home come alive in this exciting interactive game while having the chance to explore the fun world of Bluey.”

Mike Elman, co-CEO and co-founder of Budge Studios, said: “As huge fans of the show ourselves, we’re excited to bring Bluey to life on mobile devices for the first time ever. We think kids and fans of the show will love the interactive gameplay and creating their own stories in the Bluey universe.”